TrueCoach Alternative: FitConnect vs TrueCoach Pricing and Features (2026)
TrueCoach pricing and features (October 2026) compared with FitConnect: cost for 5, 20 and 50 clients, TrueCoach vs Trainerize, and who fits which.
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| ALTERNATIVE |
|---|
| TrueCoach is a focused coaching platform with a 3,000+ video exercise library, wearable integrations and clients who use the app free; plans are $26.34 a month for 5 clients, $57.99 for 20 and $136.99 for 50 (as of October 2026). FitConnect is the alternative for coaches who also deliver nutrition, want a marketplace that brings clients, or want a lower cost at 50 clients: Free for 1 client, then EUR 14.99, 29.99 (50 clients, AI included) and 49.99 (unlimited) a month. Pick TrueCoach for its exercise-video library and wearables; pick FitConnect for training and diets together and flat pricing. |
TrueCoach pricing in 2026
TrueCoach prices by active-client tier on its pricing page. As of October 2026 the monthly prices are below. No annual price is shown; the page says annual billing is the equivalent of one to two months free.
| Plan | Monthly | Active clients | Notable inclusions |
|---|---|---|---|
| Starter | $26.34 | Up to 5 | Program builder, 3,000+ video library, messaging, automated payments |
| Standard | $57.99 | Up to 20 | Coach profile, wearables, custom-branded app |
| Pro | $136.99 | Up to 50 | Same features as Standard, higher limit. Zapier is listed under Standard in one place and Pro in another on the pricing page, so confirm the tier |
The page also mentions custom pricing for larger rosters, though it gives two different thresholds, so ask before you plan around it. Clients use the app at no cost.
Cost side by side
| Clients | TrueCoach (monthly) | FitConnect (monthly) |
|---|---|---|
| 5 | $26.34 (Starter) | EUR 14.99 (Starter) |
| 20 | $57.99 (Standard) | EUR 14.99 (up to 15) or EUR 29.99 (Pro) |
| 50 | $136.99 (Pro) | EUR 29.99 (Pro) |
| 100 | Custom | EUR 49.99 (Unlimited) |
Currencies differ and exchange rates move, so we do not convert. Payment-processing fees apply on any platform, and on client payments taken through FitConnect the platform also keeps a 10% commission plus 21% Spanish IVA on that commission; those payments are in EUR and currently available only to professionals in Spain or the EU with a VIES-validated VAT number, not in the US or UK. The comparison shows how cost scales, not a total for your business.
Features compared
| Criterion | FitConnect | TrueCoach |
|---|---|---|
| Training plans | Plan builder with templates and sessions | Program and workout builder |
| Exercise videos | Your own exercise library | 3,000+ video library |
| Nutrition | Diet plans as part of the product | MyFitnessPal tracking, habit tracking |
| Check-ins and progress | Check-ins, metrics and photos | Client dashboard and tracking |
| Chat | Built-in chat | In-app messaging |
| Payments | Stripe, EUR, Spain and EU professionals only; 10% commission plus 21% IVA on it | Automated payments |
| AI | AI drafts the professional reviews | Not listed on the pricing page |
| Marketplace | Yes | Coach profiles only |
Where TrueCoach is stronger
- A mature, ready-made exercise library of 3,000+ videos.
- Wearable integrations such as Apple, Garmin and WHOOP.
- A custom-branded app on Standard and up, plus Zapier automations (its pricing page lists Zapier under Standard in one place and Pro in another, so confirm which tier includes it).
- Month-to-month billing and a 90-day guarantee on first annual plans.
Where FitConnect fits better
- You deliver nutrition and training and want both plans for one client in one place.
- A client can work with several professionals, each with their own plan.
- A marketplace lets clients find and hire you.
- AI drafts a plan that you review before the client sees it.
- You want a free start and a lower price at 50 clients.
Who should choose which
Choose TrueCoach if you coach strength online, rely on a large video library or wearable data, and run a small to mid-size roster. Choose FitConnect if you combine training and nutrition, want discovery as well as management, or expect your roster to grow past 20 clients.
How to switch from TrueCoach
- Export your client list, notes and any progress data you need from TrueCoach.
- Create a FitConnect account and rebuild your most used templates.
- Move one or two clients first on the Free plan and check the plan, check-in and chat flow.
- Upgrade to the plan that fits your roster and invite the rest in batches.
- Cancel TrueCoach only after your last client is active on FitConnect.
Frequently asked questions
How much does TrueCoach cost?
As of October 2026, TrueCoach lists three monthly plans: Starter $26.34 for up to 5 active clients, Standard $57.99 for up to 20, and Pro $136.99 for up to 50. The pricing page shows no annual price but says annual billing earns free months; it also offers a 14-day trial with no card, month-to-month billing and a 90-day money-back guarantee on first annual plans.
Does TrueCoach have a free plan?
No permanent free plan. It offers a 14-day free trial without a credit card, plus free months on annual billing. FitConnect has a Free plan for 1 client and paid plans from EUR 14.99 a month.
TrueCoach vs Trainerize: which is better?
TrueCoach is narrower and focused on programming, with a 3,000+ video library. Trainerize is broader, with a permanent free single-client plan, a 30-day trial, meal and macro tracking and an AI workout builder, but its pricing page shows several different figures, so verify your tier. Trial both with the same client.
Is there a TrueCoach review worth trusting?
Treat reviews as leads. Judge TrueCoach on what the pricing page states: a video library, MyFitnessPal tracking, branded app on Standard, and cost per active-client tier. Then test it with one client for 14 days.
What is the best TrueCoach alternative?
For training plus nutrition and discovery by clients, FitConnect. For the biggest ecosystem, Trainerize. For a free tier of 5 clients, Everfit, which we compare with FitConnect in a separate guide.
Can I switch from TrueCoach to FitConnect?
Yes, by rebuilding: export your client list and notes from TrueCoach, recreate your main templates in FitConnect, and move one or two clients first on the Free plan.
Does FitConnect have a free plan?
Yes. Free covers 1 client; Starter is EUR 14.99 a month for 15 clients, Pro EUR 29.99 for 50 clients with AI included, and Unlimited EUR 49.99 with no client cap.
Keep reading
- Personal trainer software: how to choose
- FitConnect pricing
- Software for personal trainers and nutritionists
- FitConnect vs Everfit
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